Designing with purpose for people — thoughtful, scalable, and strategic.
Designing emotional digital experiences that people love
Design Lead at Walmart — crafting user-centric products that impact millions. Passionate about creating intuitive, accessible, and engaging experiences that align with both user needs and business objectives.
I'm a digital product designer with 8 years of experience, based in Switzerland. I like to understand people to solve their problems and craft digital solutions that resonate.
Selected work
Work Experience
SEP, 2022 - CURRENT
Design Lead, Walmart
Leading UX for supply chain products within the transportation and logistics network, driving data visibility and operational efficiency. Key achievements include saving $12.4M with a Freight Planner optimization engine, reducing mileage by 150 miles and increasing trailer utilization by 2.4% through load planning redesign, and saving 37+ hours/week by streamlining the incident management system.
SEP, 2022 - CURRENT
Design Lead, Walmart
Leading UX for supply chain products within the transportation and logistics network, driving data visibility and operational efficiency. Key achievements include saving $12.4M with a Freight Planner optimization engine, reducing mileage by 150 miles and increasing trailer utilization by 2.4% through load planning redesign, and saving 37+ hours/week by streamlining the incident management system.
SEP, 2022 - CURRENT
Design Lead, Walmart
Leading UX for supply chain products within the transportation and logistics network, driving data visibility and operational efficiency. Key achievements include saving $12.4M with a Freight Planner optimization engine, reducing mileage by 150 miles and increasing trailer utilization by 2.4% through load planning redesign, and saving 37+ hours/week by streamlining the incident management system.
SEP, 2022 - CURRENT
Design Lead, Walmart
Leading UX for supply chain products within the transportation and logistics network, driving data visibility and operational efficiency. Key achievements include saving $12.4M with a Freight Planner optimization engine, reducing mileage by 150 miles and increasing trailer utilization by 2.4% through load planning redesign, and saving 37+ hours/week by streamlining the incident management system.
JAN, 2021 - SEP, 2022
Design Lead, TIBCO Software
Transformed UX for data management applications within enterprise SaaS products, balancing technical feasibility with user needs. Key contributions include leading the design of NotifySmart, a centralized notification routing system, delivering the MVP in 4 months and improving alert response efficiency. Redesigned key dashboard tools, reducing customer-reported issues by 33% and boosting task completion rates.
JAN, 2021 - SEP, 2022
Design Lead, TIBCO Software
Transformed UX for data management applications within enterprise SaaS products, balancing technical feasibility with user needs. Key contributions include leading the design of NotifySmart, a centralized notification routing system, delivering the MVP in 4 months and improving alert response efficiency. Redesigned key dashboard tools, reducing customer-reported issues by 33% and boosting task completion rates.
JAN, 2021 - SEP, 2022
Design Lead, TIBCO Software
Transformed UX for data management applications within enterprise SaaS products, balancing technical feasibility with user needs. Key contributions include leading the design of NotifySmart, a centralized notification routing system, delivering the MVP in 4 months and improving alert response efficiency. Redesigned key dashboard tools, reducing customer-reported issues by 33% and boosting task completion rates.
JAN, 2021 - SEP, 2022
Design Lead, TIBCO Software
Transformed UX for data management applications within enterprise SaaS products, balancing technical feasibility with user needs. Key contributions include leading the design of NotifySmart, a centralized notification routing system, delivering the MVP in 4 months and improving alert response efficiency. Redesigned key dashboard tools, reducing customer-reported issues by 33% and boosting task completion rates.
JUL, 2020 - DEC, 2020
Lead Designer, DreamVu
Led end-to-end product design for 360° VR cameras, driving innovation in imaging and spatial computing. Directed cross-functional collaboration across engineering, marketing, and product teams to bring immersive VR solutions to market. Built functional prototypes and UI/UX frameworks for VR applications, prioritizing usability and accessibility.
JUL, 2020 - DEC, 2020
Lead Designer, DreamVu
Led end-to-end product design for 360° VR cameras, driving innovation in imaging and spatial computing. Directed cross-functional collaboration across engineering, marketing, and product teams to bring immersive VR solutions to market. Built functional prototypes and UI/UX frameworks for VR applications, prioritizing usability and accessibility.
JUL, 2020 - DEC, 2020
Lead Designer, DreamVu
Led end-to-end product design for 360° VR cameras, driving innovation in imaging and spatial computing. Directed cross-functional collaboration across engineering, marketing, and product teams to bring immersive VR solutions to market. Built functional prototypes and UI/UX frameworks for VR applications, prioritizing usability and accessibility.
JUL, 2020 - DEC, 2020
Lead Designer, DreamVu
Led end-to-end product design for 360° VR cameras, driving innovation in imaging and spatial computing. Directed cross-functional collaboration across engineering, marketing, and product teams to bring immersive VR solutions to market. Built functional prototypes and UI/UX frameworks for VR applications, prioritizing usability and accessibility.
JAN, 2019 - FEB, 2020
Lead Designer, VOGO
Designed retention strategies and optimized user journeys for a self-driving rental vehicle platform, boosting user acquisition. Redesigned booking flows, increasing conversions by 15%, and introduced an in-app chat support feature, reducing customer service calls by 30%. Contributed to the design system, ensuring scalability and consistency for future mobile app feature rollouts.
JAN, 2019 - FEB, 2020
Lead Designer, VOGO
Designed retention strategies and optimized user journeys for a self-driving rental vehicle platform, boosting user acquisition. Redesigned booking flows, increasing conversions by 15%, and introduced an in-app chat support feature, reducing customer service calls by 30%. Contributed to the design system, ensuring scalability and consistency for future mobile app feature rollouts.
JAN, 2019 - FEB, 2020
Lead Designer, VOGO
Designed retention strategies and optimized user journeys for a self-driving rental vehicle platform, boosting user acquisition. Redesigned booking flows, increasing conversions by 15%, and introduced an in-app chat support feature, reducing customer service calls by 30%. Contributed to the design system, ensuring scalability and consistency for future mobile app feature rollouts.
JAN, 2019 - FEB, 2020
Lead Designer, VOGO
Designed retention strategies and optimized user journeys for a self-driving rental vehicle platform, boosting user acquisition. Redesigned booking flows, increasing conversions by 15%, and introduced an in-app chat support feature, reducing customer service calls by 30%. Contributed to the design system, ensuring scalability and consistency for future mobile app feature rollouts.